Case study · E-commerce & D2C

THE SUNYA

Shopify e-commerce, built and managed end to end · Premium apparel from India

  • Live
  • E-commerce & D2C
  • India
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THE SUNYA storefront: festive-sale hero slideshow under the brand navigation

We built THE SUNYA's online business on Shopify and run it for the brand: a bespoke theme, Razorpay Magic Checkout, INR/USD pricing and custom features such as virtual try-on, with a headless storefront now in progress. Every page carries a “Powered by Softpiper Solutions” credit.

The brief

A premium apparel brand built on Sanskrit and heritage storytelling (“From Zero to Infinite”, “Wear the Silence”) needed more than a store: a partner to build its whole online business, keep it running and keep adding features, selling well on mobile and handling Indian payment rails alongside international visitors.

What we built

Instead of adapting a theme-store template, the store runs on a bespoke Shopify Online Store 2.0 theme made for the brand. The home page opens with a full-bleed slideshow and category tiles, and product pages carry a Judge.me review carousel. Checkout runs on Razorpay Magic Checkout, hCaptcha protects the forms, and an INR/USD switcher serves visitors outside India. On top of the theme we build custom features, such as virtual try-on (VTO), and we manage the store day to day: storefront changes, apps and integrations, analytics (Google Tag Manager, GA4 and Microsoft Clarity) and new features as the brand grows. A headless storefront is now in progress.

Outcome

Live and trading at thesunya.co. Softpiper develops and manages the brand's e-commerce on Shopify, with a headless storefront in progress.

What's in the build

  • Whole e-commerce business built and managed by Softpiper
  • Bespoke Online Store 2.0 theme, not a theme-store template
  • Custom features, including virtual try-on (VTO)
  • Headless storefront in progress
  • Razorpay Magic Checkout and INR/USD pricing
  • Judge.me reviews, hCaptcha, GTM, GA4 and Microsoft Clarity

Stack

  • Shopify Online Store 2.0
  • Custom Liquid theme (“Sunya” v3.1.0)
  • Razorpay Magic Checkout
  • Judge.me reviews
  • hCaptcha
  • Google Tag Manager and GA4
  • Microsoft Clarity
  • WhatsApp chat

Only what we could observe on the live site or in the code.

Services behind this build

Attribution

Site-wide footer credit: “Powered by Softpiper Solutions”, linking to softpipersolutions.com.

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