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Our generative product-photo and video studio · Gemini on Google Cloud
- Generative AI
- Gemini
- Google Cloud
Design and strategy
Brand and product design
From an idea to a brand, a product and a site that look and work as one.
What we deliver
We create brands from scratch (logo, visual identity and guidelines) and design the products and sites that carry them: research, UX, interfaces and design systems in Figma and code. It is the first step of taking an idea to launch, A to Z.
Brand identity, from scratch
For a new business, the brand comes before the website: a logo, a visual language and guidelines that work on a site, a product, a truck and a business card.
Branding is part of taking an idea to reality, not a separate agency job: the same pod designs the brand, the product and the site, and then builds them.
Product and web design
Product UX for web and mobile apps, brand and corporate websites, and AI interfaces such as assistants, review queues and generated-content workflows.
Design systems that live in both Figma and code: tokens, components, motion and accessibility rules your engineers can use directly.
How we work
We start with how your customers decide and what your team will maintain, test with real content early, and hold every screen to WCAG 2.1 AA contrast and keyboard access.
Designers and engineers sit in the same pod, so what we design is what ships.
Examples
We created the Forge Five Engineering brand from scratch, logo and identity included, before building its online presence; we did the branding for MAXPRO AI; and we designed the Greenberg Engineering platform and the interface of LuxeLens AI Studio, our own product.
Typical deliverables
- Brand identity: logo, visual language and guidelines
- UX research and audits
- Information architecture and user flows
- Visual design and brand application
- Design system: tokens, components and documentation
- Interactive prototypes
- Accessibility review against WCAG 2.1 AA
- Design QA during the build
Tools we typically use
- Figma
- Adobe Illustrator
- Tailwind CSS
- React component libraries
- Storybook
- Motion design
- WCAG 2.1 AA
If your team already runs a different stack, we work within it. These are defaults, not requirements.
Phases and team
How an engagement typically runs
4–10 weeks, delivered by a small senior pod, with progress you can see as it is built. Pip tailors the working model to your team.
Discover
Who you serve, how they decide and what your team will maintain.
Brand identity
Logo, visual identity and guidelines, created from scratch or refreshed from what you have.
Product and web design
UX, interfaces and prototypes tested with real content, held to WCAG 2.1 AA.
Design system and build
Tokens and components in Figma and code, carried straight into the build by the same pod.
Typical team
Design lead, product designer and a design-systems engineer
Pricing
Priced to your scope and market.
Every project is priced to its scope and market. Pip gives you a tailored range in minutes, and the final number comes in a written proposal.
Hosting, subscriptions, licences and AI usage are billed to your own accounts at cost, estimated up front.
Related work
Where we've done this
LiveCorporate platform on Next.js · Engineering and infrastructure
- Next.js
- Corporate platform
- Engineering
LiveBrand identity and Wix Studio site with Velo · UAE construction and MEP
- Branding
- Wix Studio
- Velo
Live
FAQ
Brand and product design: common questions
Ask Pip if yours isn't here.
Yes. We did exactly that for Forge Five Engineering in the UAE: logo and visual identity first, then the whole online presence. If you already have a brand, we extend it into product and web patterns instead.
Related services
All servicesCustom web apps and platforms
Fast, accessible web products, from MVP to platform, engineered to last.
Case studies: Greenberg Engineering, Vyakarni (व्याकरणी), Infra-Q
- Pricing
- Tailored to you
- Typical timeline
- 8–20 weeks
Wix Studio and low-code websites
Premium business sites your own team can edit, delivered on Wix Studio, with Velo when you need custom code.
Case studies: Forge Five Engineering, MAXPRO AI, GreenBerg Enterprises
- Pricing
- Tailored to you
- Typical timeline
- 4–10 weeks
Mobile apps
Cross-platform iOS and Android apps that share a codebase and a backend with your web product.
- Pricing
- Tailored to you
- Typical timeline
- 10–20 weeks
Pip · Softpiper's AI
Ask Pip
Get a tailored range in a couple of minutes
Pip is Softpiper's AI. Describe the project and it will ask a few questions, give you a tailored price range for your scope and market, and book a call with the team.